With more than 70 million professional users and 17 million uploads, SlideShare is one of the top 100 most-visited websites in the world.
SlideShare is more than just a tool for embedding presentations in your blog posts and web pages: it’s a full-on social network that has the potential to expose your content to thousands (even millions) of prospective leads and customers.
Of course, attracting eyeballs — while certainly helpful — isn’t the end goal of SlideShare marketing. Ultimately, you want those eyeballs to convert into leads and, eventually, close as customers. In this guide, we’ll walk you step-by-step through everything you need to know about SlideShare marketing and offer insights and pro tips along way.
Specifically, this guide will cover:
- Creating SlideShare presentations
- Setting up lead capture forms
- Promoting SlideShare presentations
- Measuring performance with analytics
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